Unlocking the Power of Facebook Recommendations for Your Business

• How do Facebook Business Recommendations Work?
  
• Benefits of Facebook Recommendations for Your Business
  
• How to Enable Recommendations on Your Facebook
  
• PageFacebook Reviews vs. Recommendations
  
• How To Ask For Recommendation on Facebook
  
• Be Direct but Personal
  
• Timing is Key
  
• Make It Easy
  
• Show Appreciation
  
• Examples of Asking for Recommendations
  
• Leveraging Recommendations for Business Growth

How do Facebook Business Recommendations Work?

Facebook recommendations feature users to write their positive experiences which include leaving a review or recommending a business to their friends and followers. Your business page will gain more visibility and credibility when friends of a person who left a recommendation on your page see their recommendation in their news feed. These recommendations, in addition, appear on your business page which is anytime someone visits it, in turn generating organic reach and developing consumer trust.

Benefits of Facebook Recommendations for Your Business

Local businesses heavily rely on word-of-mouth to attract new customers and retain existing ones. With the rise of social media, online reviews and recommendations have become an essential part of this process.}

According to findings of a BrightLocal survey, 86% of customers actually do check ins see other customer reviews written by other customers marketing for the local business, and in this case, they trust the reviews as much as they do for their friends or family recommendations which they received (91%).

This boosts the credibility of Facebook Recommendations for businesses because these are closely looked into by many consumers, thus, suggesting a great way to reach out to a wide audience and possibly influence their shopping behavior.

1. Increased Reach and Visibility: With 2.8 billion monthly active users, Facebook users are huge audiences to submit your own recommendations. The reviews from your satisfied clients can be passed to their social and online networks without you directly marketing them to them. This means that other prospective clients can see them as well.
2. Improved Brand Credibility:  Today, online reviews and recommendations are literally a game changer: it has been reported that 88% of consumers rely on them as much they would on personal recommendations from their friends and family. Good reviews of your business on Facebook will establish you as a trustworthy and credible brand, which will make customers more inclined to choose your business.
3. Customer Engagement and Loyalty: Asking for recommendations on Facebook will demonstrate that you value opinions of your customers and have a sincere interest in providing the best services. This can result in more customer participation and retention, as they feel connected to your brand directly.
4. Leveraging Social Proof: Friends and relatives recommendations have a key role in influencing the decisions of potential customers to engage with your business that is why they are more trusted and have a chance of trying your business.
5. Drive Sales and Conversions: Positive reviews and recommendations on Facebook can have a direct impact in driving more business with online purchase decisions being influenced by these. A recent study by Nielsen says that 83% of consumers say online reviews and recommendations make a big difference on the purchasing decisions.
6. Free Advertising and Marketing: By leveraging Facebook recommendations, you are essentially getting free advertising for your business.

How to Enable Recommendations on Your Facebook Page

However, before you request a recommendation, make sure that this feature is turned on in your page. The aim is not only to implement the research activities properly but also to get useful suggestions and comments from your visitors.

1. Log into your Facebook app account and navigate to the Facebook business page.
2. Go for "Settings" at the top right option.
3. At the left-hand side click on the "Templates and tabs".
4. Open the "Reviews" tab and ensure it's on. If it's not, click on "Add a Tab" from the list and choose "Reviews".



The more referrals to your page, the stronger its visibility on the internet becomes and the higher the likelihood of new customers for your business. Regularly check new post recommendations and reply to them. This will help you maintain a positive online image.

Facebook Reviews vs. Recommendations

It's worth mentioning that in the past, Facebook had a distinct "Reviews" feature dedicated to users leaving star ratings and written reviews for businesses. This feature has since been integrated into the "Recommendations" feature, which now offers users the option to provide a simple yes or no recommendation based on their experience with the business.

How To Ask For Recommendation on Facebook

Facebook users can recommend your business by leaving a comment with their recommendation on your page or by responding to a prompt from Facebook asking if they would recommend your business. However, as a business owner, you can also take proactive steps in asking for recommendations from your customers.



Here are some tips on how to ask for recommendations on Facebook:

Be Direct but Personal

• Start by crafting a message that is both direct and personal. Acknowledge the support of your followers and express how much their feedback means to your business.

Timing is Key

• Choose the right time to ask for recommendations. A good strategy is to ask after a positive interaction or transaction with a customer.

Make It Easy

• Provide clear instructions on how they can leave a recommendation. This could include:
  
• VA direct link to the review section of your Facebook page.
  
• Step-by-step instructions in your post.

Show Appreciation

• Let your customers know that their feedback is valued and appreciated. Consider offering a small token of appreciation or a thank you note in response to their recommendations

Examples of Asking for Recommendations

If you want to send review requests,  here are a few examples of how you can ask for recommendations on Facebook:

• Post-Purchase Follow-Up: After a successful transaction, follow up with a personalized message thanking the customer for their purchase and kindly ask if they would share their experience on your Facebook page.
• Celebrating Milestones: Celebrate milestones with your followers and use the occasion to ask for recommendations. For instance, "As we celebrate our 5th anniversary, we'd love to hear your thoughts on our journey together. Your recommendations inspire us to grow and improve."
• Engaging with Satisfied Customers: Engage directly with customers who have expressed satisfaction with your service or product by commenting on their posts or sending them a message, asking if they would be willing to leave a recommendation.
• Ask Regular Customers: If you need more Facebook recommendations, reach out to your most loyal customers and ask if they would be willing to share their positive experiences on your page.

Leveraging Recommendations for Business Growth

Once you start receiving recommendations, it's essential to engage with them actively:

• Respond to All Recommendations: Whether positive or negative, respond to all recommendations to show that you value customer feedback.
• Highlight Positive Recommendations: Feature positive recommendations in your posts or stories to showcase real customer experiences.
• Analyze Feedback for Improvement: Use the feedback from recommendations as valuable insights to improve your products or services.

Facebook recommendations offer a powerful tool for businesses to enhance their credibility, visibility, and ultimately drive growth. By strategically asking for and leveraging these recommendations, businesses can turn satisfied customers into vocal advocates, amplifying their reach and impact in the digital marketplace.