What Is Messenger Marketing Chatbot? 

The Messenger marketing chatbot is an AI-based program introduced by Facebook to help brands connect to their followers with minimum effort. This chatbot responds to messages on your Facebook page in the most realistic way and keeps the user engaged. 

When a potential customer asks a question, the chatbot replies with help from AI and mimics a real human conversation. 

The entire design and user experience of the Messenger marketing chatbot will change your perception of chatbots. Most people refrain from using chatbot technology assuming, it will damage their customer experience.

However, the Messenger marketing chatbot has a unique way of engaging the user. 

Firstly, users don’t type long messages when talking to a chatbot. Chatbots are integrated on Facebook pages to respond to user queries, and users only engage with pages strictly to ask questions about the business, offering, etc. Hence, the open rate for Messenger marketing bot is 70%-80%, while its clickthrough rate is 20%. 

How Messenger Marketing Bot Will Change Social Media 

Facebook has worked hard to keep social media marketing relevant for businesses, and this has led them to innovate in many ways. The Messenger marketing bot is one of those ways, as it has changed how online users interact with brands. It also enables small-to-medium businesses to have an amazing sales generation tool on one of the most popular social media platforms. Here are 6 powerful features of the Facebook marketing bot. 

1. Payments Via Chatbot

With a 70% to 80% open rate and a 20% clickthrough, all that the Messenger marketing bot needed was a payment option that runs directly from within Messenger. The ability to make payments inside Facebook Messenger is one of the most exciting features to come across Messenger marketing. It has the potential to change online shopping.

According to Oberlo, 2.8 Billion people use Facebook, and out of this, 54% are teenagers who spend a median of 3 hours on Facebook.  With payment options integrated into Messenger chatbot, both big and small businesses can utilize their social media page as a separate platform for generating sales and attracting new customers. 

A chatbot can send pictures and carousals within Messenger to gain the user’s attention and achieve sales. 

2. Quick Replies and Location 

Quick Reply is one of the oldest features of Messenger marketing bots, but it has been substantially upgraded. The chatbot experience has become more immersive with quick responses. Users can also share their location when the chatbot asks for a delivery address. 

This is a fantastic feature as it ties an entire order process under one platform. From sending a message to confirming a sale, everything is automated with a Messenger marketing chatbot. With the integration of pay via Messenger, the ordering process through Messenger has become significantly convenient. 

Bonus Tip: You can link your chatbot with Google Sheets through Zapier. User chats would trigger Zappier to collect the information the user shares via Messenger automatically. Once this information is gathered, Zapier will automatically save this in Google Sheets to facilitate retargeting or cart abandonment campaigns. 

3. In-Line Videos

Sometimes, pictures aren’t enough to score a sale. Some products can only be better experienced through videos. This was a problem before the Messenger marketing bot revolutionized the chat experience by introducing in-line videos. 

In-line videos enable brands to share videos of their product with their customer through Facebook Messenger. However, Facebook has placed limitations on in-line videos; they need to be in mp4 and not more than 20 MB in file size. It is also crucial to remember that larger video files take longer to load and might ruin the user experience.

4. Call Through Messenger Bot 

The Facebook Messenger bot has been slowly taking over unchartered territories. Instead of simply messaging and connecting brands with their potential customers, the Messenger bot has enabled customers to directly call customer representatives from its platform. 

This is an excellent feature and goes to show that Facebook is planning to bring the entire product ordering process on its Messenger platform. This innovation was not an integral part of the digital landscape before, but the COVID-19 pandemic has pushed the use of Messenger marketing to new heights. 

5. Integration with CRM 

Chatbots are slowly advancing towards a more practical approach. Besides facilitating online sales, Messenger chatbots can easily integrate with any CRM. Effective Messenger marketing chatbots are becoming convenient to implement for marketing agencies and brands with online presence because Facebook’s AI is learning real-time consumer relationship building. 

When this innovation is fully developed, Messenger marketing bots will be able to solve complex problems in minutes. Moreover, there won’t be any need for typing manual replies for each probable question.

6. Capable of High Emotional Intelligence 

There is no doubt AI is advancing fast, with companies like Tesla integrating self-driving cars. However, Facebook isn’t far behind the race to create the most advance AI. Chatbots are on their way to become more emotionally intelligent. The Messenger marketing bots will be able to understand a user’s tone through words and adopt compatible emotional behavior. An innovation of this level can have many useful applications, like facilitating online suicide help centers and controlling the suicide mortality rate. 

High emotional intelligence not only helpful in suicide prevention, but it can also score better sales. By relating with customers and understanding their feelings, chatbots will be self-sufficient in resolving escalated customer queries. Moreover, this innovation will be able to carry better conversations with customers and might replace Alexa and Siri. 

The Bottom Line

The future of Messenger marketing bots is brighter than ever due to the recent increase in online activity and e-commerce. The increased internet proliferation rate and social distancing are increasing marketers’ reliance on Messenger marketing. It’s high time to integrate Messenger marketing bots on your social media pages to keep up with the changing business world. 

The best place for finding a robust and comprehensive Messenger marketing bot is Antares Systems. With the Antares Messenger marketing system, businesses can enjoy high conversion rates on social media. The increase in the effectiveness of social media marketing and the popularity of social media platforms like Facebook has removed the urgency to develop an expensive website. 

The primary element in Messenger marketing is AI, and Antares System is well-versed in its coding and programming. A team of competent data analysts, strategists, and marketing professionals work at Antares Systems to create custom chatbots. You can reach out to Antares Systems and have a custom chatbot solution for your business that also includes its maintenance and updates.