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Having a presence online is essential for small business owners who want to increase brand visibility and grow their customer base. With the recent introduction of Apple Business Connect, you can easily claim your business listing in Apple Maps, making it easier for customers to find you online. But before you can do that, you need to add or claim your business listing. This blog post will walk you through the process of adding or claiming an Apple Maps business listing so that your customers can easily find and contact you.
You might have read a notice that says something like "Apple today introduced Apple Business Connect (ABC)". But what does this mean? Well, Apple Business Connect is a revamp of the original Apple Maps Connect.
It is a program that allows business owners to add their business listing to Apple Maps. This process is completely free, and it is an easy way to improve your businesses visibility and presence on the web.
Claiming your business listing in Apple Maps/Apple Business Connect is pretty similar to claiming a Google Business Profile/Google My Business listing. The process consists of a few simple steps that are outlined below:
After you've claimed your Apple Maps listing, adding more information is easy. You can customize your listing to make sure it stands out from the competition and attracts more customers. Here are some of the things you can add:
Once you’ve finished adding all of your information, save the changes and check to make sure everything looks good. Your listing should now be updated and ready for customers to find. Remember you must have your business verified in order to change show up to your listing.
A unique thing about ABC is that they show you a preview of what your business information will look like. Just look to the right of your screen and you will see an interactive preview where you can see the information you updated or added.
In some cases, ABC will also show additional information such as Bing or
Yelp reviews and scores, as well as reviews that people leave on these profiles. These cannot be modified from within Apple Business Connect, but you can suggest changes, claim these profiles or create an account in these third party review sites in order to manage them.
Once everything is ready and verified, your business information should be visible on Apple Maps! You can use the preview to check that your information is correct and up to date. If you have any concerns or issues, reach out to ABC’s support team for assistance.
As we mentioned, you can access the Apple Business Connect Dashboard to make changes to your business information. This can range from simple updates such as changing the name or hours of operation, to more complex changes such as adding a website or phone number.
Once you’ve made the changes and saved them, your business information should be updated on Apple Maps. Keep in mind that it may take a minute or even days for the changes to appear, as Apple Maps needs to approve and verify them.
The way it works while on the road is similar to Google Maps. It shows the route you’re taking and provides you with accurate navigation to reach your destination. You can even link your Maps application in your iPhone with your Apple Watch to get navigation instructions while on the go.
You might be wondering, how do I make sure my business is visible when someone searches for it? This is where search engine optimization (SEO) and local SEO come in.
When someone searches for a business on Apple Maps, the app uses both your business name and keywords you have used in your business information to display your listing. You need to optimize your listing and get it indexed in search results.
Start by optimizing your listing with relevant keywords and phrases. These should be related to the type of business you have, the services you offer and your location. Additionally, make sure all of your information is up to date, correct and consistent across different online platforms.
Finally, make sure to add images and videos that can be used by Apple Maps to help promote your business and let search engines know that your business is legitimate. This will help increase visibility and trustworthiness on Apple Maps and more over, search engines.
What Apple offers for business owners is a powerful and simple way to manage their business information. It’s easy to get started. The world of Apple Maps and Apple Business Connect are there to help you get your business listed, seen and discovered by customers.
With the right steps, you can make your business stand out on Apple Maps and be found when customers search for the products and services you offer. So, why wait? Take the final step and claim your business on Apple Maps with Apple Business Connect.
If you need help optimizing your business listing on Apple Maps, or keeping NAP consistency across the web, please don't hesitate to reach out for help. Our team of experts at Antares Systems will be more than happy to assist you!
Contact us today to get started.
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