3 Essential Tips for Posting on Social Media

The success of your social media marketing activities are directly related to the quality of your content. Even though we strive to create only the most relevant, interesting and educational content in the world, it seems to fall flat. Creating quality content isn't the only thing you need to do to get your message or product out on social media.

Are you wondering how to post on social media for maximum impact? You're not alone! A lot of people struggle with this question, especially if they're new to social media. In this blog post, we will discuss three things you must know before posting on social media.

With the social media landscape constantly changing, it's hard to stay on top of what is and isn't working. Here are certain things to know before posting on social media as a small business:

You must know your audience

Social media platforms are simply not interested in whether you have a great product or service, only if you have something for them to see and interact with. So, without spending hours brainstorming original content, what can you share to achieve social media success?

What you post on social media is important, but knowing where to post and when to post it is just as critical.

Knowing your audience is one of the most important aspects of social media marketing. If you don’t know your audience, how will you know which platforms they are on and what type of content they want to see?

The people you reach out to will determine whether or not they "like" or "follow" you. Know who you’re targeting on social media to be able to tailor content that speaks directly to them. Real people are scrolling through social media every day, so connect with them on a personal level!

You also need to know where they hang out online. A younger demographic may flock to Instagram while an older crowd could be found on LinkedIn or Facebook. Knowing where you’ll find potential customers will help save time when creating content and deciding where to post online.

Whether you are working on a personal brand or a company brand, social media is a powerful marketing tool - if you use it correctly. Keep these questions in mind before posting on social media:

What are their interests and hobbies?
Where do they live?
What age group do they fall into?
How much money do they make?

All of these questions can be answered by doing some research (or asking them directly). Knowing who your target customer base is will help you tailor specific messages and give you a starting point for building a following.

Once you have a solid grasp on your company’s purpose, the next step is to figure out who you want to reach and how. For example, a marketing agency is going to have a different target audience than a local coffee shop. It’s important to identify these key demographics, such as age, gender and location, so your content will reach the people who matter.

Each social network has its own demographic, style and purpose. To be most effective, you need to adapt your content to fit each platform's needs. For example, Facebook is for sharing information about your personal life, as well as your business; Twitter is for posting quick updates; LinkedIn is for making professional contacts and building yourself up as an expert in your field; Pinterest is for sharing photos of products that link back to your website; and Instagram is for showing images from the perspective of your company’s brand.

Each of your social media accounts should have its own voice, as we know people (audiences) can be very different on each platform, from language to different opinions.

You can’t post the same thing on all platforms. This may seem like common sense, but you would be surprised how often businesses post the exact same content on every social media platform they are on. This is a mistake! As we just discussed, each social network has its own purpose, style and audience.

Your social media accounts should each have their own unique voice that represents your company’s brand. This means that you need to create unique content for each social media platform, or at least, adapt your content to fit each platform’s needs.

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Know the value of a great post

NThere's no such thing as a bad-taste social media post. The only thing that makes a post bad is if it doesn't accomplish what you want.

What do you want your posts to accomplish? Is it to get clicks? You can get 10,000 clicks on a cat video, but if you're trying to drive product sales, it won't help much.

Social media is about value. It's about making the people who follow you happy. If you're not giving them content they find valuable, then they have no reason to follow you.

Most businesses focus their social media efforts on what they want to talk about. They talk about themselves and their products, and wonder why nobody cares. Social media marketing isn't just about pushing out content; it's also about creating conversations with your audience through interesting posts and engaging them in meaningful discussions. Always ask yourself the following questions:

1.- What values does this post bring to my audience?

In the digital world, it's easy to quickly publish content that is superficial and that no one cares about.

There are now more than 2 million blog posts published each day. That's a lot of noise for your audience to filter through.

A great way to cut through the noise is to focus on creating content that solves a problem for your readers, answers their questions and helps them in some way:

What does your audience care about?
What questions do they have?
How can you help them?

If you're unable to answer these questions, no one will read your post.

2.-What do they need?

Too often, social media marketing is just plain wrong.

Posting links to your blog or website on Facebook or Twitter is great — but not if that's all you do.

That's especially true if those posts are "me me me," talking about how wonderful your business is, and how great its products are, instead of talking about what your customers need. It's not about you; it's about them.

3.-What can you provide for them that also benefits your business?

These days, it’s not enough to just make a sale. If you want to build a lasting relationship with your customers, your goal should be to create a customer experience that keeps them coming back for more.

What can you provide for them that also benefits your business? One of the best answers is value-added services.

Value-added services are supplemental products or services that add value to your primary product or service. They are things your customers might need, find useful or simply enjoy having, and they provide an extra source of revenue for you while making your customers happier and more loyal.

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If you can answer these questions before posting on social media, then you are well on your way to becoming a social media pro! Just remember, the more valuable your content is, the better your results will be. By following these simple tips, you'll be on your way to social media success in no time.

What's next?

Now that you know these three things, you’re ready to post away! Just remember to keep your audience and purpose in mind. Now that you know the basics of social media marketing, it's time to put your knowledge into action! Check out our post on how to create a social media strategy for your business to get started.

Do you have any questions about social media marketing? Ask away in the comments below or, even better, contact us today! We would be happy to chat with you about how social media can benefit your business.

Still not sure where to start? No worries! Our team of social media experts can help you create and implement a social media strategy tailored specifically for your business. Just contact us and we'll get started!

We hope this article was helpful. Happy posting!

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By using social media, you are automatically creating a digital footprint that proves a ton of information about you. There is no one telling you what to post or double check, and no one giving you explicit permission to do so. It is up to you to control how this information is used, whether it is for your professional or personal gain, how much information to share, and who can see what. Not sharing at all will require the same amount of effort as not sharing too much.

At Antares systems, we are always here to help you with your social media needs, whether it is content creation, social media management & marketing or just giving you a few tips! Contact us today to get started.

Always remember that posting online is like signing a contract. Your reputation and credibility are on the line, so it's in your best interest to maintain that online information by using online platforms in the way you intended when you signed up, whether that meant to use social media for a public relations campaign or as something purely private.